[News/Alerts] Starwood’s Luxury Brands Celebrate Speed And Sport, Announcing A Global Partnership With Bentley Motors
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces a global partnership between Bentley Motors and the St. Regis(r) and The Luxury Collection(r) Hotels & Resorts. The partnership underpins the heritage and excellence of the brands, creating signature experiences for guests, residents and customers with driving programs, special events, brand initiatives and house fleets at flagship hotels around the world.
As a hotel brand created for a new generation of luxury travellers, the St. Regis brand has selected Bentley as the house fleet in hotels and resorts around the world, from The St. Regis Singapore and The St. Regis Saadiyat Island Resort in Abu Dhabi to the brand’s flagship The St. Regis(r) in New York. In October 2011, St. Regis hosted a bespoke Bentley Italian Driving Tour for model owners and guests of The St. Regis Rome and the newly opened St. Regis Florence.
Bentley models, such as The Continental Flying Spur, are the perfect fit for St. Regis as they combine exquisite design with peerless craftsmanship.
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| Print article | This entry was posted by Barbara Kingstone on April 19, 2012 at 4:28 pm, and is filed under News/Alerts. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

